Xiaohongshu, also known as RED, is a social media and e-commerce platform based in China. It was launched in 2013 as a platform for users to share product recommendations and personal reviews.
Since then, Xiaohongshu has evolved into a multi-purpose platform that allows users to discover and purchase a wide range of products and follow their favorite influencers and creators. The platform strongly focuses on fashion, beauty, and lifestyle products.
As of 2021, Xiaohongshu has over 300 million registered users and has gained a significant following among young Chinese consumers. The platform has also attracted international brands and retailers, who use it to reach Chinese consumers.
In addition to its e-commerce and social media functions, Xiaohongshu also offers several other features, such as a personal diary function, which allows users to document their daily lives and experiences, and a Q&A feature, which will enable users to ask for product recommendations and advice from other users.
1. Identify your target audience: Xiaohongshu has a primarily young female user base, so consider this demographic when developing your advertising strategy.
Block D, Chengdu, Jiaozi Financial Technology
Center, Sichuan 四川省成都市武侯区交子金融科技中心D栋
Marketing： +972505766198
Support： +86 15108206500
Info@up2china.com
Block D, Chengdu, Jiaozi Financial Technology Center, Sichuan
Marketing: +86 15608051987
Support： +86 15108206500
Info@up2china.com
