Familiarizing Yourself With Toutiao: A Short Overview


By admin*

Toutiao is a Chinese technology company that operates a popular artificial intelligence-powered news and content recommendation platform. It was founded in 2012 and is headquartered in Beijing, China. The platform aggregates vast content, including news articles, videos, and images. It uses machine learning algorithms to recommend personalized content to users based on their interests and reading habits.

Toutiao has over 200 million daily active users and is considered one of China’s largest content recommendation platforms. The company has expanded into other areas, including short-video sharing, online education, and e-commerce. Toutiao’s advertising revenue has also proliferated, with the company reporting significant increases in ad revenue in recent years.

Here are a few tips for advertising on Toutiao:

Know your target audience:  Toutiao’s platform is highly personalized, so it’s essential to understand who your target audience is and what kind of content they engage with.
Use eye-catching visuals:  Toutiao’s platform is highly visual, so it’s important to use eye-catching images or videos in your advertisements to grab users’ attention.
Optimize for mobile:  Most of Toutiao’s users access the platform on mobile devices, so optimizing your advertisements for mobile viewing is important.
Consider the content placement:  Toutiao offers different placement options for advertisements, such as in-feed ads, full-screen ads, and native ads. Consider which placement options best fit your advertising goals and target audience.
Monitor performance:  Regularly monitor the performance of your advertisements on Toutiao to see what’s working and what’s not. Make adjustments accordingly to maximize the effectiveness of your advertising campaigns.
Follow Toutiao’s advertising guidelines:  Toutiao has strict advertising guidelines, so it’s important to familiarize yourself with them and ensure your advertisements comply with them.

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